Making a name, and an image, for yourself isn’t all that hard. Focus on a few key areas to create a personal brand that stands out — in a good way — from all the others.
Rhapsody Is Taking on the Name of Napster. Is the Move Brand Suicide?
The music streaming platform may be counting on nostalgia to help make an impact in a crowded field.
The 6 Biggest Branding Errors Most Startups Make
Your brand is the sum of everything you do. You owe it to yourself to invest the time and money needed to lay the right foundation for your business brand.
How These Franchises are Getting a Second Chance
Customers loved these franchises once before. New owners are betting they will again.
Startups: Here's How You Craft Your Own Definition of Success
Business owners measure success in many different ways. Use these three tips to help benchmark what success looks like for you.
What's in a Name? In Branding, Pretty Much Everything.
Entrepreneur Network partner Salma Jafri explains how naming your ideas can help them stand out in a crowded market.
The #1 Secret to Building Your Perfect Personal Brand
I’m going to let you in on an insider secret. Brand building is actually a misnomer.
Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer
Take it from the Champ: “If they can make penicillin out of moldy bread, they can sure make something out of you.”
6 Tips for Good Brand Hygiene
Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.
Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care
It’s all about the cash and cachet. Stephen Curry, Justin Bieber and Blac Chyna are the latest stars to keep up with the Kardashians in the keyboard invasion game.