Alaska’s Virgin acquisition promises a fresh look for the brand, but it doesn’t take a merger to build a strong, successful image. View original post at Entrepreneur…
How to Define and Implement a Social Mission for Your Business
You stand to benefit in terms of visibility, reputation and connections — not to mention the good karma. View original post at Entrepreneur…
JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?
The airline stands by its old-fashioned stance on attire, but experts say it doesn’t have to. Here’s why. View original post at Entrepreneur…
I'm a Huge Prince Fan and Went to Parties at Paisley Park. But Now I Understand How Perfect an Entrepreneur He Really Was.
We had visibility to Prince’s business, because he had scale. But the important work he did was done quietly, just like the entrepreneurs in your community. View original post at Entrepreneur…
3 Ways Businesses Can Profit From Local Outreach
A community outreach program can help your business gain local traction and visibility without a huge investment. View original post at Entrepreneur…
Companies, Clients and Colleges Are Googling You. Now What?
Your online presence is one of the best ways to build identity capital and invest in your future. View original post at Entrepreneur…
What Prince Can Teach All Companies About Rebranding
The recent death of the artist known as “The Purple One” (among other names) offers lessons in the power of image, branding, and adaptability. View original post at Entrepreneur…
Fire Your Marketing Team and Hire Homeless People
A man holding a clever sign reminded me about the power of great copy. View original post at Entrepreneur…
Why It Makes Sense to Build a Brand Around a Singular Idea
Staying very focused on what the company does best — and what makes it different — allows an organization to refine a product and excel. View original post at Entrepreneur…
7 Conferences That Will Level Up Your A-Game
These events do more than just motivate and inspire. View original post at Entrepreneur…