These strategies will help boost your brand, expand your reach and gain an edge over the competition.
There's Now a Fish Restaurant in Iraq Named After Donald Trump
The 31-year-old restaurant owner insists the branding is more about turning a profit than endorsing politics.
The Role of Color in Branding (Infographic)
The color of your logo will determine how it is perceived.
How to Get Your Branding Noticed
Your brand reflects your identity as a company. What are you doing to make yours stand out?
The 10 Biggest Mistakes in Personal Branding
Quit sabotaging your personal brand with these embarrassing blunders.
Capitalize on Trends But Stand Firm on Your Identity
The goal of capitalizing on hot trends is to strengthen your brand.
What Small Brands Do That Big Names Can't
When customers want to stand out, small brands can cash in.
5 Rules of Branding That Will Make You A Sought-After Superstar
Customers stick with companies they like and remember for the long haul. Ask yourself, “What does my brand represent?”
3 Lessons to Learn From the Marriott-Starwood Merger
Entrepreneurs should pay close attention to how these two hotel chains merge their brands and strategies.
5 Ways to Get to Know Your Brand Better (and Why You Should Do That)
If your brand were a fictional character, what personality traits would he or she display?