Think that a feature story on your brand is a pipe dream? Here’s how to make the dream come true. View original post at Entrepreneur…
New Balance Suffers a Brand Mangling 'Whitewashing'
Overnight, the shoemaker fell from champion of American manufacturing to a pariah brand endorsed by white supremacists. View original post at Entrepreneur…
5 Steps to Creating a Loyalty Building Strategy for Your Business
Building loyalty takes lots of time and patience, but these tips could help streamline the process. View original post at Entrepreneur…
5 Lessons You Can Learn From the Viral Success of Dollar Beard Club
The company has a signature style of coarse humor and satirical tone that has resonated with its customer base. View original post at Entrepreneur…
How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him
Specialization is better than generalization, Trump teaches us. That’s why white working-class men loved him. View original post at Entrepreneur…
10 Secrets to Master Your Personal Brand
Honing your brand is about taking control of your image and fine-tuning it to reflect who you are. View original post at Entrepreneur…
Why Are Republicans Frequent Flyers and Democrats Shop for Fun?
These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians. View original post at Entrepreneur…
How to Make 'Boring' Industries Exciting Online
Are you in a boring industry? Doesn’t matter. Generating awareness online can work for any industry. View original post at Entrepreneur…
Top Signs Your Brand Strategy Is Losing Focus
How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs. View original post at Entrepreneur…
Why Your Brand Should Establish a Meaningful Social Purpose
Aligning your social purpose with the identity of your brand will give it vital credibility. View original post at Entrepreneur…