Tag Archive

Think that a feature story on your brand is a pipe dream? Here’s how to make the dream come true.

Overnight, the shoemaker fell from champion of American manufacturing to a pariah brand endorsed by white supremacists.

Building loyalty takes lots of time and patience, but these tips could help streamline the process.

The company has a signature style of coarse humor and satirical tone that has resonated with its customer base.

Specialization is better than generalization, Trump teaches us. That’s why white working-class men loved him.

Honing your brand is about taking control of your image and fine-tuning it to reflect who you are.

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.

Are you in a boring industry? Doesn’t matter. Generating awareness online can work for any industry.

How can you tell when your brand is losing focus and what can be done to remedy the situation? Here are warning signs.

Aligning your social purpose with the identity of your brand will give it vital credibility.