Building a successful brand is a lot of work upfront and a big payoff ever after. View original post at Entrepreneur…
In the Spirit of Budweiser's 'America' Campaign, Smaller Brands Should Also Celebrate All Things U.S.
Despite the derisive nature of the current election process, we’re not so bad. Perhaps it’s our brands, big and small, that can make us feel great again. View original post at Entrepreneur…
The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle
Branding experts — and the coffee giant itself — weigh in on the embarrassing customer dis-service that brewed bitter brand damage and fast. View original post at Entrepreneur…
Consistency Is Number-One in Branding Your YouTube Channel
Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout. View original post at Entrepreneur…
Influencer Marketing Tips From AT&T and Fullscreen's 'Hello Lab' Initiative
Who are the right influencers for my campaign, and for my company? View original post at Entrepreneur…
Finding Employee Brand Evangelists
The best people to speak for your company may already be on your payroll. View original post at Entrepreneur…