These strategies can help you sell books and establish expertise.
If You Want to Appeal to Millennials and Gen Z, Look Beyond the Latest Trends
Brands can capture the younger generations by establishing categories.
3 Brand Story Frameworks to Grow Your Business
Attract customers on repeat through the power of storytelling.
Brands Want to Tell Stories of Inclusion. Marketing Leaders Should Listen Instead.
Consumers increasingly expect brands to align with social justice issues and broadcast advocacy. How can brands answer the call responsibly when faced with a polarizing issue?
Create an Irresistible and Magnetic Brand Using Storytelling
A case study of how one company turned a sad ad campaign into a winner with staying power.
Everything I Know About Naming I Learned From 'The Simpsons'
The iconic animated comedy can help differentiate between winning and losing approaches to branding.
Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift
If you can develop a resilient brand as the world has turned upside down, you’ll be well-positioned to thrive when the crisis is finally in the rearview mirror.
4 Ways Brands Can Be Activists for School Safety Right Now
As some U.S. schools return to in-person learning, this is how brands should support students and educators.
What Vans Can Teach Us About Influencer Marketing
Target relevance + long term collaboration = successful influencer program.
4 Key Strategies Small Retailers Need for a Healthy Business
Chief among them: Know who you are and have a plan.