Attract customers on repeat through the power of storytelling. View original post at Entrepreneur…
Brands Want to Tell Stories of Inclusion. Marketing Leaders Should Listen Instead.
Consumers increasingly expect brands to align with social justice issues and broadcast advocacy. How can brands answer the call responsibly when faced with a polarizing issue? View original post at Entrepreneur…
Create an Irresistible and Magnetic Brand Using Storytelling
A case study of how one company turned a sad ad campaign into a winner with staying power. View original post at Entrepreneur…
Everything I Know About Naming I Learned From 'The Simpsons'
The iconic animated comedy can help differentiate between winning and losing approaches to branding. View original post at Entrepreneur…
Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift
If you can develop a resilient brand as the world has turned upside down, you’ll be well-positioned to thrive when the crisis is finally in the rearview mirror. View original post at Entrepreneur…
4 Ways Brands Can Be Activists for School Safety Right Now
As some U.S. schools return to in-person learning, this is how brands should support students and educators. View original post at Entrepreneur…
What Vans Can Teach Us About Influencer Marketing
Target relevance + long term collaboration = successful influencer program. View original post at Entrepreneur…
4 Key Strategies Small Retailers Need for a Healthy Business
Chief among them: Know who you are and have a plan. View original post at Entrepreneur…
Want More Clients? Focus On Your Personal Brand
How would it feel to run a competition-proof business? Here is the secret to making it happen with ease. View original post at Entrepreneur…
5 Product Marketing Strategies to Get Costumers to Take Action
Balance obeying the data and knowing when to take risks. View original post at Entrepreneur…