WooCommerce Tests New Instagram Shopping Checkout Feature, Now in Closed Beta

Instagram’s checkout feature, which allows users to purchase products without leaving the app, has become an even more important part of Facebook’s long-term investment in e-commerce now that the pandemic has so heavily skewed consumer behavior towards online shopping. When Instagram introduced checkout in 2019, it reported that 130 million users were tapping to reveal product tags in shopping posts …

Using the Web Stories for WordPress Plugin? You Better Play By Google’s Rules

Web Stories dashboard screen in WordPress. What comes as a surprise to few, Google has updated its content guidelines for its Web Stories format. For users of its recently-released Web Stories for WordPress plugin, they will want to follow the extended rules for their Stories to appear in the “richer experiences” across Google’s services. This includes the grid view on …

Stripe Acquires Paystack for $200M+

The big news in the world of e-commerce today is Stripe’s acquisition of Paystack, a Nigeria-based payments system that is widely used throughout African markets. The company, which became informally known as “the Stripe of Africa” picked up $8 million in Series A funding in 2018, led by Stripe, Y Combinator, and Tencent. Paystack has grown to power more than …

WooCommerce 4.6 Makes New Home Screen the Default for New and Existing Stores

WooCommerce 4.6 was released today. The minor release dropped during WooSesh, a global, virtual conference dedicated to WooCommerce and e-commerce topics. It features the new home screen as the default for all stores. Previously, the screen was only the default on new stores. Existing store owners had to turn the feature on in the settings. The updated home screen, originally …

Google Podcasts Manager Adds More Data from Search: Impressions, Top-Discovered Episodes, and Search Terms

Google announced an expansion of listener engagement metrics today for those using its Podcast Manager. Previously, audience insights included data about the types of devices listeners are using, where listeners tune in and drop off during a given episode, total number of listens, and listening duration, but the service lacked analytics regarding how visitors were discovering the podcast. Google is …

WordCamp Austin 2020 Finds Success with VR Experience for Sessions and Networking

WordCamp Austin 2020 attendees are raving about their experiences attending the virtual event last Friday. It was no secret that the camp’s organizers planned to use Hubs Virtual Rooms by Mozilla to create a unique environment, but few could imagine how much more interactive and personalized the experience would be than a purely Zoom-based WordCamp. After selecting a custom avatar, attendees entered …

WordPress 5.6 to Introduce Application Passwords for REST API Authentication

In 2015, WordPress 4.4 introduced a REST API, but one thing that has severely limited its broader use is the lack of authentication capabilities for third-party applications. After considering the benefits and drawbacks of many different types of authentication systems, George Stephanis published a proposal for integrating Application Passwords, into core. Stephanis highlighted a few of the major benefit that …

Cloudflare Launches Automatic Platform Optimization for WordPress

Just a day after launching its new privacy-first web analytics product last week, Cloudflare announced Automatic Platform Optimization (APO) for WordPress. The new service boasts staggering performance improvements for sites that might otherwise be slowed down by shared hosting, slow database lookups, or sluggish plugins: Our testing… showed a 72% reduction in Time to First Byte (TTFB), 23% reduction to First …