Whatever you sell, your customers crave empathy above all else and will tell their friends where they get it. View original post at Entrepreneur…
10 Unique Ways to Get Your Name Out There
In this busy world, it’s more important than ever to find unique ways for you and your business to stand out. View original post at Entrepreneur…
The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests
If you are building a brand, be sure to think about how you can piece together your tribe, then start today. View original post at Entrepreneur…
6 Exceptional Examples of Brands Showing Their Customer Appreciation
Even a small investment here can result in a tremendous increase in brand visibility and loyalty. So, what are you waiting for? View original post at Entrepreneur…
Why This Entrepreneur Scaled Back His No. 1 Product
When Dogfish Head created a hit beer, it did what seemed crazy at the time: It turned down sales. View original post at Entrepreneur…
The Secrets to Creating a Powerful Brand Message Using the 'Trial Lawyer Marketing Method'
Here’s an easy-to-use template to build your winning case, get more customers and bring in more sales. View original post at Entrepreneur…
Keeping SoulCycle at a Sprint and Ahead of the Pack
SoulCycle CEO Melanie Whelan talks about perfecting the customer experience, harnessing your team’s talent and chasing a certain former president. View original post at Entrepreneur…
What to Do When Your Ideal Customer Isn't Who You Expected
Most businesses choose their target customer based on self-perception of their brand, and then the marketing team goes after them. Your own perception of your brand, however, doesn’t always reflect what’s actually happening in the marketplace. View original post at Entrepreneur…
So, You've Taken the Reins as Owner . . . Now, What?
You may have to update your new company’s brand to reflect your values, vision and purpose. Here’s how. View original post at Entrepreneur…
3 Expert Tips for Managing Your Brand Reputation Online
Content is king but no king rules without courtiers. View original post at Entrepreneur…