Automattic announced last week its plan to migrate Tumblr to WordPress, a move described as “one of the largest technical migrations in internet history.” This move comes after Automattic acquired Tumblr in 2019, marking the company’s biggest acquisition at the time. During the acquisition, Matt Mullenweg had pointed out that “Tumblr and WordPress have always been very philosophically aligned.” An …
Automattic Launches Blaze Ad Network for Jetpack and WordPress.com Sites
Automattic is bringing Tumblr’s Blaze ad tool to WordPress sites with its launch today on WordPress.com and Jetpack. Blaze made its debut in April 2022, to the delight of Tumblr users who will gladly shell out cash to get people to look at their cat or promote a game they made. It’s an affordable way to attract new followers or …
Gutenberg Editor Now In Testing On Tumblr and Day One Web Apps
One of the most thought-provoking statements to come out of WordCamp Europe 2022, was when Matt Mullenweg said, “I believe that Gutenberg can be a bigger contribution to the world than WordPress itself.” This isn’t the first time Mullenweg has cast this vision of Gutenberg’s preeminence as an open source project. In the Q&A following his 2021 State of the …
Automattic Acquires Tumblr, Plans to Rebuild the Backend Powered by WordPress
Automattic has acquired Tumblr, a long-time friendly rival company, for an undisclosed sum. Just six years after Yahoo acquired Tumblr for $1.1 billion, the company is said to have been acquired for “a nominal amount” from Verizon, who indirectly acquired Tumblr when it bought Yahoo in 2017. Automattic CEO Matt Mullenweg declined to comment on the financial deals of the …
Improving the User Experience by Rearranging the WordPress Post Editor
When the floor was opened up to users for suggestions on what they want to see included in WordPress 4.7, Mark Root-Wiley advocated for Trac ticket #27159. The three-year old ticket was created by Hugo Baeta and suggests that certain buttons in the post editor be removed in order to improve the user experience. In the initial proposal, Baeta recommends that the Underline, …