Site speed is important. Like, really important. In fact, a slow site could be the death knell of your business. That might sound dramatic, but it’s the truth. When a visitor lands on your site, they want to find what they’re looking for quickly. And if your site is loading slowly, they’re much more likely to bounce off to another …
Creating a Manual Backup of WordPress When It’s Down or Locked
So your site is down and you can’t log in… and you just realized you don’t have a recent backup. Dammit. Before you launch into panic mode, though, it’s safe to say you’re not completely screwed. In an ideal world, you would have a working backup that you could use to restore your site, but we don’t exactly live in …
How to Build Custom Faceted Search for Big WordPress Sites
Sites that use lots of categories to organize lots of content need faceted search. Without a way to filter through that mountain of content, and pinpoint exactly what they are looking for, visitors may grow frustrated and seek out other options online. eCommerce sites are the obvious application for faceted search. Ebay, Amazon, Zappos, Etsy, and virtually every other successful …
Typography Tips for a More Comfortable Read on Your WordPress Site
Typography can make or break your WordPress site. The right typography makes your content more readable and keeps visitors around for longer. Bad typography is distracting, makes visitors work too hard, and pushes up your bounce rate. The web is massive. I don’t need to bore you with statistics about how much information is out there, but you can be …
How to Fix the 500 Internal Server Error in WordPress
The 500 Internal Server Error is one of the most common panic-inducing “I’ve broken everything!” catch-all errors in WordPress that can literally mean anything. The most common reasons for WordPress throwing up this error include having a corrupted .htaccess file, exceeding your PHP memory limit, or having improper file permissions, but there could also be other potential causes, such as …
How to Fix “Error Establishing Database Connection” for WordPress
If WordPress is throwing up a message telling you “Error establishing database connection” on an otherwise blank page, it means your database cannot be reached. And, obviously, your site it down. But you probably already figured that. In most cases, this error appears because the credentials you entered for your database aren’t correct, you made a mistake installing or migrating your …
Adding Free SSL Certificate and HTTPS to WordPress with Let’s Encrypt and Certbot
Installing an SSL certificate on your domain is an essential step you should take to secure your WordPress site and now with Let’s Encrypt you can get one for free. An SSL certificate encrypts the connection between your site and your visitors’ browser so hackers can’t intercept and steal personal information. Normally, SSL certificates can be cumbersome to install and …
9 Obvious Things You Probably Don’t Know About WordPress SEO
If there is one thing you should include in your WordPress website’s strategy, it’s search engine optimization. Because when you do it right, you’ll be rewarded. Hugely rewarded. With tons of high quality visitors. I’ve been working with websites for more than 12 years and can safely say that for those websites that do SEO right, it outperforms most other …
Help, I’ve Been Hacked! How to Troubleshoot and Fix a WordPress Site
Getting hacked is one of the most frustrating experiences you’ll face as a site admin. Unfortunately, even if you have bolstered your site’s defenses, about 30,000 sites are hacked daily and it’s likely your site will fall prey sooner or later. So it’s important you know what to do when that day comes. Fortunately, it’s possible to figure out exactly …
A Comprehensive Guide to Google Analytics and Understanding Your WordPress Site Traffic
Google Analytics is a popular, powerful, and free service you can use to track and analyze your website traffic. If you aren’t already using it, getting started is easy. However, if you’ve never used the program before, it can be a bit intimidating to get started. So let’s fix that. We’ve covered Google Analytics many times on this blog in …