Delicious Brains, a WordPress product company founded in 2012 by Brad Touesnard, has sold five of its plugins to WP Engine: Advanced Custom Fields (ACF), WP Migrate, WP Offload Media, WP Offload SES, and Better Search Replace. Over the past four years, WP Engine has been scooping up developer tools through acquisitions, including StudioPress and the Genesis Framework (2018), Flywheel and …
Local Launches Atlas Add-on for Sandboxing Headless WordPress Sites
Local, a popular WordPress development tool maintained by WP Engine, has launched a new add-on for quickly spinning up headless WordPress sites on its new Atlas platform. The company has been working to capture the headless WordPress hosting market over the past few years, investing in a new team dedicated to building out its headless offerings aimed at developers. It …
WP Engine, Pantheon, and Others Drop Support for Russian Business Customers
WordPress managed hosting company WP Engine has joined Acquia, Fastly, Gatsby, Netlify, and Pantheon to begin booting Russian companies off their platforms. In addition to the joint protest, each organization has also pledged support to the Open Observatory of Network Interference (OONI), a non-profit that documents internet censorship around the world. “As part of that effort to increase our support, …
WP Engine Acquires Brian Gardner’s Frost, Opens It to the Public
Brian Gardner announced today that WP Engine has acquired his latest project, Frost. In an email sent out to all customers, Gardner said his team had issued refunds to all current customers. The business model is changing, and Frost will be a freely-available project going forward and focus on full site editing. Frost is a WordPress theme that Gardner released …
WP Engine Invests in Headless WordPress, Hires WPGraphQL Maintainer
WP Engine is deepening its investment in headless WordPress with the creation of a new team dedicated to furthering the technology developers rely on when opting for this architecture. The company has hired WPGraphQL creator and maintainer Jason Bahl as part of this new team and will be investing in more engineers and other roles to support decoupled setups. For …
Genesis Block Theme Beta, StudioPress Pursuing a Block-First Future
On November 11, StudioPress announced an open beta for its Genesis Block Theme. This is a pivotal moment, or at least one moment in a series of significant moments, for adoption of the block editor. Feel free to call me on this in a year or two if it does not pan out. The original Genesis theme is the foundational …
After the Acquisition: Flywheel in the New Year
Some WordPress developers and agencies were caught off guard when WP Engine announced it had acquired Flywheel in June last year. Flywheel had quickly become a trusted web hosting company for many that specifically catered to the needs of developers and agencies. For some, they questioned whether such a buyout would change the company culture and whether the good things …
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