Working freelance is great. No boss breathing down your neck and telling you what to do. The freedom to set your own working hours and work from wherever you want. And the opportunity to make a great living doing what you love and what you’re best at. But it does come with its downsides. The […]
WPMU DEV Hub Reporting Got a Major Upgrade (And We’re Not Done)
We took Reports global! And I’m not just talking worldwide. Reports are now fully translated (including custom date range formatting) *AND* 100% subsite ready. Dish out all the automated white label reporting goodness in the Hub to any and every individual site in your Multisite network. WordPress freelancers and agencies around the world are capitalizing […]
Everything you need to know to get started with Divi
In April of this year we announced a pivot to our business model. We decided to say goodbye to Upfront, our unique solution to the problem of visual web design within WordPress. We did this to narrow our focus. To work exclusively on the aspect of our business that has always been our strongest suit: […]
Designing B2B and B2C Websites: A Breakdown of the Differences
General best practices for web design are all over the web, but applying those rules to real WordPress sites you’re building is something else entirely. That’s why I tend to write about how to design WordPress sites for different audiences–like designing for global versus local customers, or designing for users based on age. The one-size-fits-all […]
Content Marketing 101: How to Drive Traffic, Win Fans and Get Sales with Your Content
If you run a blog or a website with regularly updated content, then you may not realise it, but what you’re doing is content marketing. You may be reluctant to think of it this way, thinking instead of the craft of your writing or the usefulness of your content to your customers. But if you’re […]
WPMU DEV Q3 Roadmap Round-up (This One’s A *Whopper*!)
We’ve turned the corner and the back half of 2018 is already upon us – and your Quarter 3 is looking extra productive thanks to all the improvements coming to your WPMU DEV WordPress Toolkit. We publish an overview of our development plans at the top of each quarter so you can prepare and help […]
The 6 Best Facebook Messenger Marketing Tools (& How to Use Them)
In this age of social media, communication between brands and customers has never been more open. Previously, if a customer had a complaint, it could be a burden to get in touch with someone who could help them. Today, many barriers between customers and brands have broken down thanks to social media. Currently, more than […]
Tools to Leverage Artificial Intelligence in Marketing and WordPress
There was a time when the mention of artificial intelligence was met with fear (“Oh no! The machines are gonna take over!”) and apprehension (“Agh! They’re gonna put me out of a job!”) Business owners have quickly discovered that there isn’t much to fear, at least when it comes to leveraging artificial intelligence like machine […]
The Most Common Obstacles to Closing a Sale with Website Clients
Rejection is part of the gig. And you know what? It’s okay if a prospect rejects your proposal, so long as the reason for it is valid. Perhaps your style of communication or work doesn’t blend well with the client’s. Or maybe your pricing is too far out of reach for a company of that […]
How to Keep Your WordPress site Busy While You’re on Vacation
It’s that time of year! The sun is shining (well, it is in the UK for once) and thoughts turn to vacations. But what do you do with your website while you’re away? The good news is that WordPress makes it easy for you to set things up before you head off, and keep your […]