With smaller websites that serve a less direct salesy purpose, the formula for increasing conversions is usually quite simple: your goal is to inform, appeal to the visitors’ needs, and gain a lead or client. Because they have fewer layers of navigation to get through, and typically only one call-to-action to consider, it’s easy to […] View original post at …
To Create More Authority for Your Brand, Get Your Own Mobile App
If you have an app, you must know what you are doing, right? View original post at Entrepreneur…
Surviving the Early Stages of Building a WordPress Business
Working freelance is great. No boss breathing down your neck and telling you what to do. The freedom to set your own working hours and work from wherever you want. And the opportunity to make a great living doing what you love and what you’re best at. But it does come with its downsides. The […] View original post at …
WPMU DEV Hub Reporting Got a Major Upgrade (And We’re Not Done)
We took Reports global! And I’m not just talking worldwide. Reports are now fully translated (including custom date range formatting) *AND* 100% subsite ready. Dish out all the automated white label reporting goodness in the Hub to any and every individual site in your Multisite network. WordPress freelancers and agencies around the world are capitalizing […] View original post at …
Everything you need to know to get started with Divi
In April of this year we announced a pivot to our business model. We decided to say goodbye to Upfront, our unique solution to the problem of visual web design within WordPress. We did this to narrow our focus. To work exclusively on the aspect of our business that has always been our strongest suit: […] View original post at …
How This Instagram Artist Turned Her Passion for Fashion Into a Freelance Career
Jeanette Getrost has illustrated collections, product packaging and even party guests for fashion and beauty brands. View original post at Entrepreneur…
3 Considerations You Must Think Through Before Taking a Political Position as a Brand
It is becoming harder for brands to stay neutral in our hyper-political times. View original post at Entrepreneur…
Up Your Social Media Game By Answering These 8 Branding Questions
Don’t put the social media cart before the brand strategy horse. View original post at Entrepreneur…
Designing B2B and B2C Websites: A Breakdown of the Differences
General best practices for web design are all over the web, but applying those rules to real WordPress sites you’re building is something else entirely. That’s why I tend to write about how to design WordPress sites for different audiences–like designing for global versus local customers, or designing for users based on age. The one-size-fits-all […] View original post at …
Content Marketing 101: How to Drive Traffic, Win Fans and Get Sales with Your Content
If you run a blog or a website with regularly updated content, then you may not realise it, but what you’re doing is content marketing. You may be reluctant to think of it this way, thinking instead of the craft of your writing or the usefulness of your content to your customers. But if you’re […] View original post at …