How to Design the First Page of an eCommerce Site to Boost Sales

With smaller websites that serve a less direct salesy purpose, the formula for increasing conversions is usually quite simple: your goal is to inform, appeal to the visitors’ needs, and gain a lead or client. Because they have fewer layers of navigation to get through, and typically only one call-to-action to consider, it’s easy to […] View original post at …

Conversion Rate Optimization in WordPress: It’s Not That Simple

It doesn’t matter if your WordPress site sells digital products, physical inventory, subscribable services, or something else entirely. If your site was built for the purposes of selling something, then you should be making sales from it. In terms of what a good revenue baseline is for a WordPress site, or even what percentage of […] View original post at …

13 Things Every eCommerce Product Page Needs for More Conversions

Estimates put 2017’s ecommerce sales total at $452 billion. With so much money being pumped into online retail, I think it’s time we take a look at how to design ecommerce websites for conversions. While some basic conversion tips for WordPress sites do apply here, an ecommerce site typically doesn’t play by the same rules […] View original post at …

Setting Up Simple A/B Testing With Google Analytics Experiments and WordPress

If you’re anything like me, you obsess over driving more traffic to our websites, which makes complete sense. I mean, what’s the point of spending time and money on your site if nobody sees it? But what about once people have actually reached your site? Are you giving enough thought to what visitors actually do on-site other than having a …