Marketers, developers, site admins—whoever you are, you got to love the person who created the A/B test. I like to imagine them sitting at their desk one day, frustrated with how much time they were spending revising a client’s website, but with little payoff to show for it in the end. Then a literal lightbulb […] View original post at …
How to Use Google Optimize to Run Experiments On Your Site in a Few Minutes
As WordPress developers, you’re always on the lookout for new ways to improve your workflow as well as your project’s outcomes. We already know that A/B testing is something that can help with this. The problem with many A/B testing tools, though, is that they tend to cost a lot of money to use and […] View original post at …
Setting Up Simple A/B Testing With Google Analytics Experiments and WordPress
If you’re anything like me, you obsess over driving more traffic to our websites, which makes complete sense. I mean, what’s the point of spending time and money on your site if nobody sees it? But what about once people have actually reached your site? Are you giving enough thought to what visitors actually do on-site other than having a …
The Ultimate Guide to A/B Split Testing with WordPress
Does the thought of your website keep you up at night? Do all the “what ifs” have you worrying about the design, the functionality, the calls to action, the wording and, ultimately, your conversions?? You could have your designer/developer make changes based on what you think might help with improving the number of site visitors, the time they spend on …