With smaller websites that serve a less direct salesy purpose, the formula for increasing conversions is usually quite simple: your goal is to inform, appeal to the visitors’ needs, and gain a lead or client. Because they have fewer layers of navigation to get through, and typically only one call-to-action to consider, it’s easy to […] View original post at …
Conversion Rate Optimization in WordPress: It’s Not That Simple
It doesn’t matter if your WordPress site sells digital products, physical inventory, subscribable services, or something else entirely. If your site was built for the purposes of selling something, then you should be making sales from it. In terms of what a good revenue baseline is for a WordPress site, or even what percentage of […] View original post at …