With smaller websites that serve a less direct salesy purpose, the formula for increasing conversions is usually quite simple: your goal is to inform, appeal to the visitors’ needs, and gain a lead or client. Because they have fewer layers of navigation to get through, and typically only one call-to-action to consider, it’s easy to […]
Conversion Rate Optimization in WordPress: It’s Not That Simple
It doesn’t matter if your WordPress site sells digital products, physical inventory, subscribable services, or something else entirely. If your site was built for the purposes of selling something, then you should be making sales from it. In terms of what a good revenue baseline is for a WordPress site, or even what percentage of […]
13 Things Every eCommerce Product Page Needs for More Conversions
Estimates put 2017’s ecommerce sales total at $452 billion. With so much money being pumped into online retail, I think it’s time we take a look at how to design ecommerce websites for conversions. While some basic conversion tips for WordPress sites do apply here, an ecommerce site typically doesn’t play by the same rules […]
Why Content Formatting Can Hurt Conversions (and What to Do About It)
If you’re reading this, then you’re likely not the person in charge of writing content for your WordPress sites. You may not be able to dictate how much content is written for a site or the actual words used by the writers, but you can finesse how it’s structured and presented. Proofreading your blog posts […]
Setting Up Simple A/B Testing With Google Analytics Experiments and WordPress
If you’re anything like me, you obsess over driving more traffic to our websites, which makes complete sense. I mean, what’s the point of spending time and money on your site if nobody sees it? But what about once people have actually reached your site? Are you giving enough thought to what visitors actually do on-site other than having a …