How to Design the First Page of an eCommerce Site to Boost Sales

With smaller websites that serve a less direct salesy purpose, the formula for increasing conversions is usually quite simple: your goal is to inform, appeal to the visitors’ needs, and gain a lead or client. Because they have fewer layers of navigation to get through, and typically only one call-to-action to consider, it’s easy to […]

WordPress Management: Ongoing Costs to Help You Budget

While the WordPress software itself is free (thanks to the GNU General Public License), running and maintaining a WordPress website comes at a price. Technically, you can start a blog for free on WordPress.com and never pay a penny to keep it going. But in order to be truly effective, you need to treat your […]

Should You Start an Anonymous Blog? 8 Reasons to Consider It (And 8 Not To)

There’s no doubt about it: we’re living in a world of over-sharers. Bloggers, social media users, celebrity influencers… It seems like everyone wants to be a Kardashian these days; to give the world a close-up look into what’s happening behind the scenes of their lives or to share every thought that’s running through their head. […]